Social Media and the Cultural Politics of Korean Pop Culture in East Asia

✍ Scribed by Sunny Yoon

• Publisher: Routledge
• Year: 2023
• Tongue: English
• Leaves: 155
• Edition: 1
• Category: Library

✦ Synopsis

This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.

In the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology.

This book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.

✦ Table of Contents

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of Figures
Acknowledgments
1 Introduction
Part I: Social Media and Globalizing Asian Pop Culture
2 Emerging Asia and Global Communication
3 Changes in Mediascape and Social Media
4 Globalizing East Asian Media and Asian Identity
Part II: Social Media and Cultural Politics in East Asia
5 Social Media and Fandom Community: The Case of BTS
6 Emerging China as Global Superpower and International Tensions in East Asia
7 Techno-Nationalism and International Conflicts Between Japan and Korea
8 Inter-Asia Communication and Identity Politics: Hallyu and Anti-Hallyu in Taiwan
9 Social Media and Cyber-Imagination of Asian Communities
Index