Social Marketing: Are We Fiddling While Rome Burns? A Response to Andreasen and Wells

✍ Scribed by Marvin E. Goldberg

• Book ID: 111766343
• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 479 KB
• Volume: 6
• Category: Article
• ISSN: 1057-7408
• DOI: 10.1207/s15327663jcp0602_06