This article critically examines the internet's limitations and roles in international marketing. Within the context of international marketing, applications of the internet can be conceptualized as either process-or product/service-based. Accordingly, the article examines two types of impediments t
Social marketing and sustainable tourism—is there a match?
✍ Scribed by Claire Dinan; Postgraduate Student; Adrian Sargeant; Lecturer in Marketing
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 152 KB
- Volume
- 2
- Category
- Article
- ISSN
- 1099-2340
No coin nor oath required. For personal study only.
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