𝔖 Bobbio Scriptorium
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Social interaction effects in the framing of buying decisions

✍ Scribed by Arch G. Woodside; Alan E. Singer


Book ID
112141849
Publisher
John Wiley and Sons
Year
1994
Tongue
English
Weight
479 KB
Volume
11
Category
Article
ISSN
0742-6046

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## Abstract This article reports the results from two experiments that tested decision‐framing effects on choices made by simulated organizational buying groups. The first experiment showed that the choice of suppliers by buying groups varied depending on the nature of the decision frame. Moreover,