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Social influences on the motivation to quit smoking: Main and moderating effects of social norms

✍ Scribed by Birte Dohnke; Edith Weiss-Gerlach; Claudia D. Spies

Book ID
116185005
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
236 KB
Volume
36
Category
Article
ISSN
0306-4603

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## Abstract Consumers can process information containing social norms at different cognitive deliberation levels. This paper investigates the effect of cognitive deliberation for both descriptive and injunctive norms. The experimental study examines the consequences for attitudes and behavioral int