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Social Influence on consumer decisions: Motives, modes, and consequences

โœ Scribed by Wood, Wendy; Hayes, Timothy

Book ID
119291961
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
191 KB
Volume
22
Category
Article
ISSN
1057-7408

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## Abstract Purchasing motives central to consumption experience are often overlooked in the international brand literature. This paper focuses on three primary purchasing motives โ€“ perceived prestige, perceived quality, and perceived value and explores their relative impact on purchase intentions