Social identity as a useful perspective for self-concept–based consumer research
✍ Scribed by Americus Reed II
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 194 KB
- Volume
- 19
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Psychology's study of the self‐concept has generated numerous paradigms with different underlying assumptions. In this article it is argued that these assumptions must be considered before a self‐concept paradigm can be meaningfully applied to consumer research. The major premise in this article is that the recent work on social identity is a particularly meaningful paradigm to adopt for consumer research that implicates the self. This argument is developed with a conceptual discussion of major self‐concept issues, an overview of basic self‐concept paradigms in psychology, and a synthesis of possible factors that may be considered in future theories of social‐identity–based consumption decision making. © 2002 Wiley Periodicals, Inc.