𝔖 Scriptorium
✦   LIBER   ✦
πŸ“

Social Data Analytics: Collaboration for the Enterprise

✍ Scribed by Krish Krishnan, Shawn P. Rogers

Publisher
Morgan Kaufmann
Year
2014
Tongue
English
Leaves
145
Series
The Morgan Kaufmann Series on Business Intelligence
Edition
1
Category
Library
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✦ Synopsis

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. Youll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease.

Youll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization’s next social data analytics project.

  • Provides foundational understanding of new and emerging technologiesβ€”social data, collaboration, big data, advanced analytics
  • Includes case studies and practical examples of success and failures
  • Will prepare you to lead projects and advance initiatives that will benefit you and your organization

✦ Table of Contents

Content:
Front matter, Page iii
Copyright, Page iv
Dedication, Page v
Acknowledgments, Page xi
Preface, Pages xiii-xv
Chapter 1 - A New Universe of Data, Pages 1-10
Chapter 2 - Social Analytics in the Enterprise, Pages 11-21
Chapter 3 - Social Business Intelligence, Pages 23-36
Chapter 4 - Four Steps to Social Business Intelligence, Pages 37-46
Chapter 5 - Valuable Data for the Enterprise, Pages 47-60
Chapter 6 - Accessing the Data, Pages 61-74
Chapter 7 - Social Platforms, Pages 75-91
Chapter 8 - Social Business Intelligence and Collaboration, Pages 93-106
Chapter 9 - Social Media and Network Monitoring, Pages 107-113
Chapter 10 - Your First Project, Pages 115-127
Appendix, Pages 129-136
Index, Pages 137-142

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