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✦   LIBER   ✦
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Social Commerce: Consumer Behaviour in Online Environments

✍ Scribed by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding

Publisher
Springer International Publishing;Palgrave Macmillan
Year
2019
Tongue
English
Leaves
289
Edition
1st ed.
Category
Library
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✦ Synopsis

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.


✦ Table of Contents

Front Matter ....Pages i-xxi
The Historical Development of Social Commerce (Nina Bürklin, Claudia E. Henninger, Rosy Boardman)....Pages 1-16
Social Media’s Evolution in S-commerce (Claudia E. Henninger, Nina Bürklin, Christopher J. Parker)....Pages 17-41
Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China (Yao Yao, Rosy Boardman, Delia Vazquez)....Pages 43-58
Personalised and Participative Branding Through Fashion Blogging (Jenny Cheung, Delia Vazquez, Tony Conway)....Pages 59-81
Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination (Neil Robinson, Crispin Dale, Alex Fenton)....Pages 83-97
Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry (Marta Blazquez, Tianran Zhang, Rosy Boardman, Claudia E. Henninger)....Pages 99-115
Attitudes Towards Brands’ Facebook Pages Across Different Age Groups (Rosy Boardman)....Pages 117-133
Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram (Claudia E. Henninger, Xiaoli Zhao, Aurelie Le Normand)....Pages 135-152
Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign (Nina Bürklin, Katharina Faber)....Pages 153-167
The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia (Abrar Al Sharif, Ruth Marciniak)....Pages 169-188
eWOM: The Rise of the Opinion Leaders (Shuang Zhou, Helen McCormick, Marta Blazquez, Liz Barnes)....Pages 189-212
An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands (Noreen Siddiqui, Mike Mannion, Ruth Marciniak)....Pages 213-234
Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo (Weifang Ding, Claudia E. Henninger, Marta Blazquez, Rosy Boardman)....Pages 235-253
The Challenges and Future Opportunities of Social Commerce (Courtney Chrimes, Rosy Boardman, Claudia E. Henninger)....Pages 255-272
Back Matter ....Pages 273-277

✦ Subjects

Business and Management; Consumer Behavior; Online Marketing/Social Media; Customer Relationship Management; e-Business/e-Commerce; e-Commerce/e-business

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