SMS advertising: How message relevance is linked to the attitude toward the brand?

✍ Scribed by Varnali, Kaan

• Book ID: 118163198
• Publisher: Taylor and Francis Group
• Year: 2012
• Tongue: English
• Weight: 134 KB
• Volume: 20
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/13527266.2012.699457