SME marketing management competencies

✍ Scribed by David Carson; Audrey Gilmore

• Book ID: 104369282
• Publisher: Elsevier Science
• Year: 2000
• Tongue: English
• Weight: 298 KB
• Volume: 9
• Category: Article
• ISSN: 0969-5931
• DOI: 10.1016/s0969-5931(00)00006-8

✦ Synopsis

The nature and scope of marketing and managerial competencies in the context of growth SMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptual framework of how SME owner-managers develop experiential learning built upon existing knowledge, experience, communication and judgement and through experiential learning in their own SME work environment. The key issues are relevant to all SMEs in developed economies. The emphasis of the empirical study is on understanding and applying the conceptual framework, hence a qualitative methodology has been employed for gathering and interpreting findings from a study of 60 SME owner-managers.