✦ LIBER ✦

SME brand building and management: an exploratory study

✍ Scribed by Spence, Martine; Hamzaoui Essoussi, Leila

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand building in software SMEs: an empi

✍ Ojasalo, Jukka; Nätti, Satu; Olkkonen, Rami 📂 Article 📅 2008 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 211 KB

Building dynamic capabilities for innova

✍ Hyunsuk Lee; Donna Kelley 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 147 KB

Brand extension naming strategies: An ex

✍ Wilfried R. Vanhonacker 📂 Article 📅 2007 🏛 Springer US 🌐 English ⚖ 204 KB

SME Competitive Strategy and Location Be

✍ Craig S. Galbraith; Carlos L. Rodriguez; Alex F. DeNoble 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 121 KB

An exploratory study of information tech

✍ Peter E.D. Love; Zahir Irani 📂 Article 📅 2004 🏛 Elsevier Science 🌐 English ⚖ 279 KB

Senior management relationships and trus

✍ Atkinson, Sally 📂 Article 📅 2004 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 119 KB