✦ LIBER ✦

Smart Decisions

✍ Scribed by Prof. Dr. Bernd Weber

Publisher: John Wiley and Sons
Year: 2011
Weight: 665 KB
Volume: 33
Category: Article
ISSN: 0172-1526
DOI: 10.1002/germ.201290002

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Whether in the car showroom or in front of the supermarket shelf, we are faced with making selections every day. Using imaging techniques, the field of neuroeconomics hopes to better understand the biological fundamentals of this behaviour.

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