Marketing practice in small tourism and
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Martin Friel
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Article
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1999
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John Wiley and Sons
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English
โ 136 KB
There has been a paucity of research into the marketing practices and approaches of small tourism and hospitality ยฎrms, until the 1990s. This paper goes some way towards improving knowledge in this area by reporting the ยฎndings of the ยฎrst national survey of small tourism and hospitality ยฎrms in the