Small Business For Dummies, 3rd Edition

✍ Scribed by Eric Tyson, Jim Schell

• Year: 2008
• Tongue: English
• Leaves: 424
• Edition: 3
• Category: Library

✦ Synopsis

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to:Make sure that small-business ownership is for youFind your niche and time your start-upTurn your ideas into plansDetermine your start-up costsObtain financing with the best possible termsDecide whether or not to incorporateMake sense of financial statementsNavigate legal and tax issuesBuy an existing businessSet up a home-based businessPublicize your business and market your waresKeep your customers coming back for moreTrack cash flow, costs and profitsKeep your business in business and growingYou have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

✦ Table of Contents

Small Business for Dummies - 3rd Edition (2008)......Page 1
Cheat Sheet......Page 3
About the Authors......Page 8
Contents at a Glance......Page 10
Contents......Page 11
Intro......Page 20
Part I: Becoming an Entrepreneur......Page 27
01: Is Small Business for You?......Page 29
02: Laying Your Personal Financial Foundation......Page 45
03: Finding Your Niche......Page 59
04: Crafting Your Plans......Page 75
05: Financing, Ownership & Organizational Decisions......Page 95
Part II: Buying an Existing Business......Page 123
06: Exploring Buying a Business......Page 125
07: Finding the Right Business to Buy......Page 136
08: Evaluating a Business to Buy......Page 148
09: Negotiating Terms & Sealing the Deal......Page 165
Part III: Running a Successful Small Business......Page 177
10: Owners as Jack-of-All-Trades......Page 179
11: Marketing: Product, Pricing, Distribution, Promotion & Sales......Page 203
12: Keeping Your Customers Loyal......Page 231
13: Managing Profitablity & Cash......Page 245
14: Learning from Others' Experiences......Page 269
Part IV: Keeping Your Business in Business......Page 281
15: Finding & Keeping Superstar Employees......Page 283
16: Providing Employee Benefits......Page 310
17: Handling Regulatory & Legal Issues......Page 329
18: Mastering Small-Business Taxes......Page 343
19: Cultivating a Growing Business......Page 358
Part V: The Part of Tens......Page 377
20: Ten Tips for Home-Based Businesses......Page 379
21: Ten Smart Ways to Harness Technology......Page 391
22: Ten Tips for Managing Your Growing Business......Page 401
Index......Page 409