Trust and the online relationship—an exp
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Kim Shyan Fam; Thomas Foscht; Regan David Collins
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Article
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2004
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Elsevier Science
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English
⚖ 189 KB
This study examines the importance of trust in an online accommodation booking relationship. Specifically, the study seeks to identify the trust criteria that are important to consumers in deciding whether to purchase online and also the trust criteria that the accommodation service providers (i.e.