On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting
Skimming pricing for a class of diffusion models
✍ Scribed by Ram C. Rao
- Publisher
- John Wiley and Sons
- Year
- 1986
- Tongue
- English
- Weight
- 316 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0143-2087
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