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Situational information: Formal ontological categories and research consequences

โœ Scribed by Lai Ma

Publisher
Wiley (John Wiley & Sons)
Year
2011
Tongue
English
Weight
127 KB
Volume
48
Category
Article
ISSN
0044-7870

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## Abstract In recent years, academicians have shown an increasing interest in Asian giftโ€giving behavior. Yet studies investigating Asians' cognitive hierarchical structures in the giftโ€giving context have been limited. Additionally, the literature suggests that Asian consumers' cognitive structur