This article identifies the tour operating business as a dynamic and innovative industry sector. It discusses alternative models of new product development (NPD) and the extent to which these need to be modified for services. The way which such a theoretical model may reflect industry practice is th
Simultaneous new product development: Reducing the new product failure rate
โ Scribed by G.Dean Kortge; Patrick A. Okonkwo
- Publisher
- Elsevier Science
- Year
- 1989
- Tongue
- English
- Weight
- 610 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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