A common dilemma in direct marketing is that of which customers to target, and which to ignore. Once a profile has been gathered of a ''good'' or ''ideal'' customer, can those characteristics be identified in larger national databases? This article describes efforts to achieve this on behalf of a cl
Simple database marketing tools in customer analysis and retention
β Scribed by Yu-Hui Tao; Chu-Chen Rosa Yeh
- Book ID
- 117438997
- Publisher
- Elsevier Science
- Year
- 2003
- Tongue
- English
- Weight
- 120 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0268-4012
No coin nor oath required. For personal study only.
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