Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices

✍ Scribed by Pizzi, Gabriele; Scarpi, Daniele; Marzocchi, Gian Luca

• Book ID: 121696805
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 636 KB
• Volume: 42
• Category: Article
• ISSN: 0167-4870
• DOI: 10.1016/j.joep.2013.12.001