✦ LIBER ✦
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio
✍ Scribed by Kelting, Katie; Rice, Dan Hamilton
- Book ID
- 120429137
- Publisher
- John Wiley and Sons
- Year
- 2013
- Tongue
- English
- Weight
- 339 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.