Should retailers pay to bring customers back? The impact of quick response and coupons on purchase outcomes

✍ Scribed by Goudarzi, Kiane; Borges, Adilson; Chebat, Jean Charles

• Book ID: 121674286
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 196 KB
• Volume: 66
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2012.02.042