✦ LIBER ✦
Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing
✍ Scribed by van Baal, Sebastian
- Book ID
- 124122031
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 473 KB
- Volume
- 21
- Category
- Article
- ISSN
- 0969-6989
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