Should marketing be cross-functional? Conceptual development and international empirical evidence

✍ Scribed by Harley Krohmer; Christian Homburg; John P Workman

• Book ID: 117319625
• Publisher: Elsevier Science
• Year: 2002
• Tongue: English
• Weight: 173 KB
• Volume: 55
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(00)00176-4