Shopping Orientation and Mindsets: How Motivation Influences Consumer Information Processing During Shopping

✍ Scribed by Büttner, Oliver B.; Florack, Arnd; Göritz, Anja S.

• Book ID: 121290079
• Publisher: John Wiley and Sons
• Year: 2013
• Tongue: English
• Weight: 315 KB
• Volume: 30
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20645