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Shopping mall customer values: the national mall shopper and the list of values

✍ Scribed by William R. Swinyard


Book ID
117687120
Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
713 KB
Volume
5
Category
Article
ISSN
0969-6989

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The study implemented 419 mall-intercept interviews with people who are 55 or older in large malls in three metropolitan cities in the United States. The five subdimensions of mall-shopping motivation of older consumers were identified under two dimensions: Consumption-oriented mall-shopping motivat