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Shopping for a home vs. a loan: the role of cognitive resource depletion

✍ Scribed by Vanessa Gail Perry; Joonwhan David Lee

Book ID
117954184
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
305 KB
Volume
36
Category
Article
ISSN
1470-6423

No coin nor oath required. For personal study only.

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## Abstract The Internet theoretically enables marketers to personalize a Web site to an individual consumer. This article examines optimal Website design from the perspective of personality trait theory and resource‐matching theory. The influence of two traits relevant to Internet Web‐site process