The influence of service performance and
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Chien Min Chen; Sheu Hua Chen; Hong Tau Lee
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Article
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2009
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John Wiley and Sons
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English
β 94 KB
## Abstract This paper draws upon the responses of 603 mainland Chinese tourists in Kinmen and attempts to understand their consumer behavior on the aspects of intentions, preferences, decisionβmaking process, satisfaction, and willingness to revisit. Variables such as service performance and desti