‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

✍ Scribed by Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, Matthew

• Book ID: 120529186
• Publisher: John Wiley and Sons
• Year: 2013
• Tongue: English
• Weight: 154 KB
• Volume: 12
• Category: Article
• ISSN: 1472-0817
• DOI: 10.1002/cb.1430