Shaping e-retailer’s website personality: The importance of experiential marketing

✍ Scribed by Saeed Shobeiri; Michel Laroche; Ebrahim Mazaheri

• Book ID: 118480403
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 298 KB
• Volume: 20
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2012.10.011