Services Marketing: Text and Cases
โ Harsh V. Verma
๐ Library
๐
2011
๐ Pearson Education India
๐ English
โฆ LIBER โฆ
๐
Services Marketing: Text and Cases
โ Scribed by Steve Baron, Kim Harris
- Publisher
- Palgrave Macmillan
- Year
- 2002
- Tongue
- English
- Leaves
- 308
- Edition
- 2nd
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
โฆ Synopsis
This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.
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