Service quality: a tutorial
β Scribed by Jean Harvey
- Publisher
- Elsevier Science
- Year
- 1998
- Tongue
- English
- Weight
- 530 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0272-6963
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
This article is about quality of service. It presents an overview and a summary model of current thinking on the topic. Many examples and illustrations are presented. Aspects of quality include: Quality of results and quality of process; search, experiential and credence quality; reality vs. perception; expectations vs. perceptions; customer satisfaction and technical quality. Various approaches and techniques are presented to improve performance qualityβquality functions deployment, moving the line of visibility, blueprinting and failsafingβand conformance qualityβguaranteeing, mystery shopping, recovering and measuring.
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