Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

✍ Scribed by Ahmad Daryanto; Ko de Ruyter; Martin Wetzels; Paul G. Patterson

• Book ID: 107496875
• Publisher: Sage Publications
• Year: 2009
• Tongue: English
• Weight: 266 KB
• Volume: 38
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-009-0165-x