Service characteristics as moderators of the entry mode choice: empirical evidence in the hotel industry

✍ Scribed by Villar, Cristina; Pla-Barber, José; León-Darder, Fidel

• Book ID: 127166902
• Publisher: Frank Cass & Co. Ltd
• Year: 2012
• Tongue: English
• Weight: 142 KB
• Volume: 32
• Category: Article
• ISSN: 0264-2069
• DOI: 10.1080/02642069.2012.662497