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Service characteristics as moderators of the entry mode choice: empirical evidence in the hotel industry

✍ Scribed by Villar, Cristina; Pla-Barber, José; León-Darder, Fidel


Book ID
127166902
Publisher
Frank Cass & Co. Ltd
Year
2012
Tongue
English
Weight
142 KB
Volume
32
Category
Article
ISSN
0264-2069

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