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Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet

✍ Scribed by Majorie Dijkstra; Heidi E.J.J.M. Buijtels; W.Fred van Raaij


Book ID
117320000
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
144 KB
Volume
58
Category
Article
ISSN
0148-2963

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