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Sensitivity of Willingness to Pay Estimates to the Level of Attributes in Discrete Choice Experiments

✍ Scribed by Mandy Ryan; Sarah Wordsworth

Book ID
108538684
Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
401 KB
Volume
47
Category
Article
ISSN
0036-9292

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## Abstract This study examined the influences of the interaction between a bid and the respondent's characteristics due to insufficient random assignment of bids on the estimation of willingness to pay (WTP) using data from a discrete‐choice question. A contingent valuation survey of 152 examinees