SEMIOTICS AND PERCEPTION: DO LABELS CONVEY THE SAME MESSAGES TO OLDER AND YOUNGER CONSUMERS?

✍ Scribed by BETINA PIQUERAS-FISZMAN; GASTÓN ARES; PAULA VARELA

• Book ID: 111345485
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 723 KB
• Volume: 26
• Category: Article
• ISSN: 0887-8250
• DOI: 10.1111/j.1745-459x.2011.00336.x