๐”– Bobbio Scriptorium
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Semiotic dynamics in online social communities

โœ Scribed by Ciro Cattuto


Book ID
111626978
Publisher
Springer-Verlag
Year
2006
Tongue
English
Weight
555 KB
Volume
46
Category
Article
ISSN
1434-6044

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Word of mouth (WOM) communication is a major part of online consumer interactions, particularly within the environment of online communities. Nevertheless, existing (offline) theory may be inappropriate to describe online WOM and its influence on evaluation and purchase. The authors report the resul