Selling Today: Partnering to Create Value, 12th Edition

✍ Scribed by Gerald L. Manning, Barry L. Reece, Michael Ahearne

Publisher: Pearson Education
Year: 2011
Tongue: English
Leaves: 545
Edition: 12
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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