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Self-Verification and the Content of Thought

✍ Scribed by Aaron Z. Zimmerman

Publisher
Springer Netherlands
Year
2006
Tongue
English
Weight
219 KB
Volume
149
Category
Article
ISSN
0039-7857

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## Abstract This paper proposes a cognitive segmentation technique that models both customers' cognitive content and structure. Cognitive segmentation provides a quantitative operationalization of idiographic cognitions that can be compared and integrated across customers to move beyond the in‐dept