Market orientation among small Korean ex
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Yung-Chul Kwon; Michael Y Hu
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Article
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2000
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Elsevier Science
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English
β 73 KB
Day's conceptual framework linking market orientation with business performance is adapted for the export market, and is empirically tested using a sample of 341 small Korean exporters. The modified measures of market orientation have reasonably high degree of reliability. The prescribed relationshi