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Self Regulation of Advertising: The Impact of Information and Attitudes

✍ Scribed by Robert G. Wyckham


Book ID
114945107
Publisher
Wiley (John Wiley & Sons)
Year
2009
Tongue
English
Weight
669 KB
Volume
7
Category
Article
ISSN
0825-0383

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The impact of regulation on advertising:
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This paper reports the results of a formal content analysis of claims made in advertisements found in 16 consumer magazines for four product categories --antiperspirants, skin lotions, prepared foods, and pet foods --before (t970), during (1976), and after (1984) the spurt of regulatory activity in