๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Self-Identity and Consumer Behavior

โœ Scribed by Jennifer Escalas


Book ID
123936847
Publisher
University of Chicago Press
Year
2013
Tongue
English
Weight
176 KB
Volume
39
Category
Article
ISSN
0093-5301

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## Abstract Choices are often identityโ€based yet the identityโ€toโ€choice link is not necessarily obvious for reasons articulated by the identityโ€based motivation model (Oyserman, D. (2009). Identityโ€based motivation: Implication for actionโ€readiness, procedural readiness and consumer behavior. Journ