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Self-concept, self-esteem, gender, race and information technology use

✍ Scribed by Linda A. Jackson; Alexander von Eye; Hiram E. Fitzgerald; Yong Zhao; Edward A. Witt

Book ID
113530563
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
219 KB
Volume
26
Category
Article
ISSN
0747-5632

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## Abstract Adapting the consumer behavior selectivity model to the Web environment, this paper's key contribution is the introduction of a self‐concept orientation model of Web information seeking. This model, which addresses gender, effort, and information content factors, questions the commonly