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Selecting Influential Business-to-Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations

✍ Scribed by Joseph M. Bonner; Orville C. Walker Jr.


Book ID
110753955
Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
155 KB
Volume
21
Category
Article
ISSN
0737-6782

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