Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

✍ Scribed by Malaika Brengman; Maggie Geuens; Bert Weijters; Scott M. Smith; William R. Swinyard

• Book ID: 117319938
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 159 KB
• Volume: 58
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/s0148-2963(02)00476-9