Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach

✍ Scribed by Rezaei, Sajad

• Book ID: 126625359
• Publisher: Elsevier Science
• Year: 2015
• Tongue: English
• Weight: 551 KB
• Volume: 22
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2014.09.001