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Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles

✍ Scribed by Deshpande, Sameer; Rundle-Thiele, Sharyn


Book ID
118023782
Publisher
Haworth Press Inc
Year
2011
Tongue
English
Weight
129 KB
Volume
28
Category
Article
ISSN
0735-9683

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