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Segmentation and positioning in a basic industry

✍ Scribed by Mark L. Bennion Jr.


Book ID
107765747
Publisher
Elsevier Science
Year
1987
Tongue
English
Weight
858 KB
Volume
16
Category
Article
ISSN
0019-8501

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I evaluate two processes, niche formation and resource-partitioning, that could independently account for the entry of firms into new market segments in mature industries. The niche formation argument focuses on environmental changes that promote the entry of new firms whereas the research-partition